Introduction of Tiorfix anti-diarethicum for babies as of 3 months old, children on prescription and for adults as an OTC product. The challenge was to develop a brand that is clearly recognizable, across all its variants.
Solution by RS
Development of a Tiorfix logo and a recognisable look and feel. Translated into distinctive packaging for all 3 variants: babies as of 3 months; kids to teens and adults.