ChallengeHow do you generate maximized response for a survey on professional e-mail usage? The results were to be collected by Atos and published in Datanews. In order to stimulate the response, participants had a chance to win one of the 3 iPhones.
The RS solution
The campaign to enhance the subscription rate was developed around the successful concept of “Could you work without using your e-mail?” or “Could your company survive a day without mail?” The campaign was deployed across well-targeted banners and rolled out in print with ads.