Rizla needed to increase its
visibility in nightshops and newsagents - its two main outlets.
The idea was to showcase the 5 different packages in which they are sold,
in a way that is easy to use.
The RS solution
As Rizla sheets are made from paper and the idea of rolling your own is for an alternative public, RS decided to completely redesign the display out of reboard. Shop owners appreciate how easy it is to replace old packages with new ones.