To create a totally new branding for this anti-diarrhea treatment.
The RS solution
RS developed the logo and recognisable Tiorfix packaging for all 3 versions:
babies from 3 months; kids up to teens; and adults. Targeted launch campaign
towards paediatricians for the baby prescription drug as well as an overall
introduction campaign for the GP.
All communication was joined by a strong branding.
An iPad application for the sales force merged both campaigns, with specific focus on both target groups - from baby to adult treatment in one recognisable Tiorfix look and feel.