Vcaps Plus are a new, critically enhanced version of Vcaps hypromellose (cellulose) capsules. The challenge was to introduce and create high awareness in the EMEA market. Capsugel wanted to target the research and development of new medicines. Therefor, they wanted us to develop a kit for testing in laboratories in the pharmaceutical industry.
The RS solution
A new brand campaign for Vcaps Plus, "When precision meets perfection", as part of a discovery kit. To emphasise the meticulous research Capsugel has done to create the perfect capsule, RS Communication chose to visualize their efforts with a level ruler.