Gauloises is a flagship brand for Imperial Tobacco. In order to update and familiarize every employee with the marketing data and actions being undertaken, an internal newsletter was developed.
The RS solution
RS started from scratch and created the internal quarterly newspaper called “Gauloises: de Gauzet” (a play on the word gazette) to inform employees about the succes story of Gauloises. The newspaper was developed and written to reflect the look and feel of the iconic rebel brand.